Create Better Ads
Follow these guidelines to maximize the impact of your AI-generated creatives
1. Know Your Audience
Before generating any creative, define your target demographic. Different audiences respond to different visual styles, tones, and messaging.
- Create audience personas for each campaign
- Test multiple styles to see what resonates
- Use platform-specific recommendations
2. Maintain Brand Consistency
Use Brand Kits to ensure every ad reflects your brand identity. Consistent branding builds recognition and trust.
- Upload your logo in high resolution
- Set your exact brand colors using hex codes
- Choose fonts that match your brand personality
3. Use High-Quality Reference Images
The quality of your input directly affects output. Upload clear, well-lit product photos for best results.
- Use images at least 1024x1024 pixels
- Ensure good lighting and contrast
- Remove distracting backgrounds when possible
4. Write Clear Prompts
Be specific about what you want. Include details about style, mood, setting, and any specific elements.
- Start with the main subject and action
- Specify the visual style (modern, minimal, vibrant)
- Include context about your campaign goals
5. Leverage AI Suggestions
Let AI help you brainstorm. Use the prompt suggestions feature to explore creative directions you might not have considered.
- Try different style presets
- Experiment with color variations
- Generate multiple options before finalizing
6. Test and Iterate
Use A/B testing to find what works best. Generate multiple variants and let data guide your decisions.
- Create 3-5 variants per campaign
- Test different headlines and CTAs
- Track performance metrics consistently
Ready to put these practices into action?
Start Creating